City
The Idea Behind The Design
The starting point was the image: HOME inside the Wisconsin state outline. On a t-shirt that means thick shapes, generous space, and a composition that still holds when someone is moving past you in a concourse.
On a t-shirt, the type behind HOME inside the Wisconsin state outline has to survive motion - which is why HOME inside the Wisconsin state outline is treated as a mark rather than a paragraph: weight, spacing and contrast, in that order. The state outline makes the geography the graphic, which is how hometown shirts earn their keep.
In Green Bay the Sunday schedule comes first and the week is fitted around it. A piece carrying HOME inside the Wisconsin state outline is meant to sit in that weekly habit, not in a one-weekend costume. And there is a chant for it: "Go Pack Go", the nearest thing this fanbase has to a house style, which HOME inside the Wisconsin state outline sits inside comfortably.
Because it is fan-made rather than licensed, Wisconsin Home State Shirt can carry HOME inside the Wisconsin state outline without borrowing a mark it has no right to. What is on offer is the feeling HOME inside the Wisconsin state outline carries, not a club badge.
Wisconsin Home State Shirt is a small idea executed cleanly, which is generally what makes fan apparel get worn more than once a season. Nothing about HOME inside the Wisconsin state outline needs a second look to land.
