Funny
The Idea Behind The Design
The starting point was the image: Cheese wedge shaped like a heart. On a t-shirt that means thick shapes, generous space, and a composition that still holds when someone is moving past you in a concourse.
Cheese Heart Green Bay Shirt faces a constraint poster art never does: it is seen in passing, in bad light, for about two seconds. Cheese wedge shaped like a heart is drawn for those two seconds - heavy shapes, generous spacing, no thin strokes that vanish on a dark t-shirt. The cheese graphic is a Wisconsin personality, not a garnish - it is the whole joke.
A cheese wedge shaped like a heart is a whole personality in Wisconsin. The palette is a December palette: deep green, flat gold, no bright finishes. The football connection here is Cheese wedge shaped like a heart: culture first, scoreboard second. The crowd already has a chant for it: "Go Pack Go", which is why Cheese wedge shaped like a heart needs no introduction in this collection.
Because it is fan-made rather than licensed, Cheese Heart Green Bay Shirt can carry Cheese wedge shaped like a heart without borrowing a mark it has no right to. So the thing you take home is Cheese wedge shaped like a heart, not a licence number.
Cheese Heart Green Bay Shirt belongs to Green Bay without needing a licence to prove it. Wear it, or give it, or leave it on a shelf until Sunday - the graphic will still be Cheese wedge shaped like a heart.
