Vintage
The Idea Behind The Design
The starting point was the image: WHAT WOULD JORDAN DO? retro color letters. On a t-shirt that means thick shapes, generous space, and a composition that still holds when someone is moving past you in a concourse.
A mark like WHAT WOULD JORDAN DO? retro color letters has to work at arm's length and across a room, which rules out fine line work and busy backgrounds. The composition stays blunt on purpose: WHAT WOULD JORDAN DO? retro color letters, strong contrast, and enough space around it that the fabric colour does the rest.
A cheese wedge shaped like a heart is a whole personality in Wisconsin. Green and gold is a winter colourway, and it looks right with snow on the sideline. The football connection here is WHAT WOULD JORDAN DO? retro color letters: culture first, scoreboard second. The stands already supply the soundtrack ("Go Pack Go"); WHAT WOULD JORDAN DO? retro color letters only has to hold its own against that noise.
Throwback styling is easy to fake and easy to cheapen. Here the lettering is the era cue; the print itself is modern, so the t-shirt looks lived-in without arriving already cracked.
If you already talk like this on Sundays, the t-shirt is just the public version of WHAT WOULD JORDAN DO? retro color letters. The artwork says WHAT WOULD JORDAN DO? retro color letters and leaves it at that.
