Player
The Idea Behind The Design
The starting point for Jordan Love Is All You Need Shirt was the phrase itself. JORDAN LOVE IS ALL YOU NEED is short enough to print large on a t-shirt, which is why it works as apparel instead of a caption under a photograph.
Jordan Love Is All You Need Shirt faces a constraint poster art never does: it is seen in passing, in bad light, for about two seconds. JORDAN LOVE IS ALL YOU NEED with player is drawn for those two seconds - heavy shapes, generous spacing, no thin strokes that vanish on a dark t-shirt. The graphic is built around Jordan Love, Green Bay quarterback, the way supporters actually talk about him rather than a replica kit.
In Green Bay the Sunday schedule comes first and the week is fitted around it. A piece carrying JORDAN LOVE IS ALL YOU NEED is meant to sit in that weekly habit, not in a one-weekend costume. The crowd already has a chant for it: "Go Pack Go", which is why JORDAN LOVE IS ALL YOU NEED needs no introduction in this collection.
A licensed jersey says who is playing. This t-shirt says who you stood with. That is a different job, and it is why a name-and-number fan mark still works when it is not embroidered by a league shop.
Jordan Love Is All You Need Shirt belongs to Green Bay without needing a licence to prove it. Wear it, or give it, or leave it on a shelf until Sunday - the graphic will still be JORDAN LOVE IS ALL YOU NEED.
