Classic
The Idea Behind The Design
The starting point for Cle Browns was the phrase itself. CLE BROWNS is short enough to print large on a t-shirt, which is why it works as apparel instead of a caption under a photograph.
On a t-shirt, the type behind CLE BROWNS has to survive motion - which is why Cle Browns is treated as a mark rather than a paragraph: weight, spacing and contrast, in that order.
Cleveland football weather is Lake Erie weather - grey, loud, and not interested in fair-weather kits. Cle Browns is drawn for that climate, which is why it does not need a licensed logo to feel local. And there is a chant for it: "Here We Go Brownies", the nearest thing this fanbase has to a house style, which Cle Browns sits inside comfortably.
Because it is fan-made rather than licensed, Cle Browns can carry CLE BROWNS without borrowing a mark it has no right to. So the thing you take home is CLE BROWNS, not a licence number.
What you end up with is a t-shirt that says something specific about being a Browns fan, rather than something generic about liking football. If that is the If CLE BROWNS is the read you wanted, the rest is logistics: verified styles on this page, then Mayzing for the size and colour you actually wear.
